Rebuilding how a club
sells to its own
supporters.
The situation
A ticketing operation handling around €5M per season, an online fanshop turning over €2M, and a CRM that couldn't reliably tell you whether the person buying a shirt was the same person sitting in seat 12B.
What I did
Reworked the online ticketing funnel end to end. Rebuilt the store around how supporters actually buy rather than how the catalogue was organised. Connected ticketing, retail and CRM data so a supporter stopped being a different person in every system. Then ran the projects until they shipped.
Result
online ticketing sales
online fanshop sales
What mattered
None of this required a new platform. It required deciding which system holds the truth, and getting three vendors to accept that decision.
“Antoine listens. He takes the time to analyse the problem, pin down what is actually needed, and propose solutions that genuinely fit. His technical expertise comes with a real ability to make complex subjects simple and accessible.
Meticulous, structured and an excellent project manager: all qualities that make him a reliable and effective partner, and a pleasure to work with day to day.”
