Antoine Roex

I didn't come to this from consulting. I came to it from a ticketing desk.

I joined Standard de Liège in 2023 in ticketing support, which mostly means being the person who finds out what actually happens when a supporter can't get through the gate. Then Fan Experience Manager, working on pricing and promotional strategy with the marketing team. Then Digital & Innovation Manager, responsible for the club's digital platforms and fan experience, and for running the digital transformation roadmap.

Three years of watching where revenue quietly disappears, and of being accountable for fixing it. That's the whole basis of what Venyx does.

Before that: marketing and digital at OGC Nice, project work at EVS Broadcast Equipment, and co-founding a digital agency I still keep a hand in.

I founded Venyx in 2026. I work with clubs and event organisations across Belgium and France. I speak at industry events, including the Next-Gen Stadium Summit.

Next-Gen Stadium Summit · speaker

Education

Master's in Change Management & Innovation Project Management, HEC Liège, magna cum laude.
Master's in Football Business, Global Institute of Sport.

Languages

French, native.
English, full professional.

Based in

Liège, Belgium.
Working across Belgium and France.

Structure

Venyx Consulting SRL, founded April 2026.